By Brad Biggs
The economy has not come back yet, but a raise in Bears' ticket prices has returned for 2010.
As expected, the Bears announced a hike in ticket prices in some areas of Soldier Field on Friday, marking the eighth time in the last nine years the franchise has raised prices in some form.
There will be no price increase for approximately 25 percent of the seats, the team said, with those seats being in the 400 level and the west grandstand. Non-club seat increases range from $2 to $17, and club seats will be raised from $10 to $20 per ticket. The Bears non-club ticket prices now range from $68 to $125 and account for approximately 85 percent of the seating at Soldier Field.
The Bears fell in line with the majority of the NFL last season when they froze prices at their 2008 level, meaning tickets ranged from $68 to $108 per game, and club level seats were priced from $245 to $350.
The team also pointed out it actually would collect less revenue because while it didn't move prices, the city hiked the amusement tax that is included in the price. The Bears also made the purchase of season tickets easier for customers last season by allowing them to pay by credit card for the first time.
After a 7-9 season, the Bears' third straight year out of the postseason, the club will generate more revenue from season-ticket holders and single-game tickets this season as the owners and the players brace for what could be a long labor battle.
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